When neural networks were just starting to gain popularity, many people saw them as a new internet novelty. When neural networks were just starting to gain popularity, many people saw them as internet entertainment — memes, generating jokes, chatting with a bot out of curiosity.
Today, neural networks and bots are at the center of professionals' attention. AI helps streamline routine work, generate creative content ideas, and improve content quality. Artificial intelligence is especially good at improving the quality of photos, images, and video.
In this article, we cover the best AI-powered content processing tools. We also share how to bring neural networks into marketing, along with interesting case studies from major companies actively using AI to create creative content. Enough theory — let's get to the practice.
How to improve an image with AI: 12 tools
Waifu2x
A convenient neural network for improving image or photo quality. Navigation is available in 20 languages, including Russian. The interface is simple — it's impossible to get lost. There aren't many settings: image type, noise removal, upscaling, and PNG or WebP output format. Supports files up to 5 MB. You can upload an image from your computer or paste a link.
Price: free
PixelCut
This tool also lets you improve image and photo quality, and it's available online. PixelCut's interface is simpler than the previous site's. The user drags a file into the window or clicks the "Upload photo" button, and that's it. The service automatically enhances low-quality images — you can increase a photo's resolution up to four times, then download it as a JPG.
Price: free
Vance AI
An online app with a huge range of settings that turn a mediocre image into eye candy and let you download it as a JPEG at 4K resolution or higher. The app is in English, but if you open it in Chrome, you can turn on the browser's automatic translation — a handy hack.
Vance AI lets you:
- remove the background from an image;
- enlarge images by up to 40x;
- turn very blurry, low-resolution pictures into high-definition images;
- compress images without introducing noticeable pixelation;
- turn a standard photo into an anime-style image.
Price: from $4.95. There's a free version, but it only lets you process three images, and they'll come with watermarks.
Photo Refiner
A great tool for working with JPEG images and editing low-quality graphics. It supports Russian, but the interface translation is fairly low quality — though you can still figure out how to navigate the site.
Photo Refiner has a wide feature set that lets users:
- enlarge an image by up to 16x without losing sharpness;
- improve a low-quality photo in 10 seconds;
- colorize black-and-white photos;
- set up automatic face retouching;
- connect to Adobe After Effects and edit shots through a dedicated module.
Using the free version requires registering on the site.
Price: 1,000 images are free, but with limited functionality. If you need the tool's advanced features, you can subscribe starting at $48 for 200,000 photos
Let's Enhance
This tool is a good fit for anyone who wants to upload and enhance JPG graphics all at once through a neural network on a computer or phone. The app offers up to 16x resolution and size increases without pixelated artifacts, making the photo print-ready. The free version lets you process up to 10 photos — registration or signing in with a Google account is required.
Price: 10 photos — free. Subscription starts at $9/month.
Topaz Gigapixel AI
The heavy artillery — a professional neural network for improving photo quality, used by giants like Disney, Apple, Netflix, and others. Topaz Gigapixel AI naturally enhances photo quality, adds detail, and produces an image you can confidently send to print or use in marketing materials.
Price: from $99.99. There's a free version.
Cleanup.pictures
If a photo is already stunning quality but its beauty is ruined by an unwanted object, you can easily remove it with this image editing tool. The app, called Cleanup.pictures, helps erase unwanted objects and people from an image. The free version, available on computers and phones, has no limit on the number of photos, but there's a maximum allowed resolution for JPG files — 720 pixels.
Price: there's a free version, and paid packages starting at $3.
Colorize.cc
A Russian-made tool that colorizes a photo in a couple of clicks. The site offers 3 pricing plans:
- Basic for ₽600. Includes secure cloud storage, processing of 50 photos, restoration, and enhanced colorization up to 4K.
- Standard for ₽2,450. Includes everything in Basic, plus another 200 photos (250 total) and 10 portrait generations.
- The top-tier "For Studios" plan costs ₽9,900. It includes 1,250 photos, 30 portrait generations, and everything from the other plans.
You can also colorize a photo for free with registration, but the result will have a watermark.
Price: from ₽600.
Remini
A tool that can and should be used through a mobile app — Remini is offered as a smartphone app. Without using a computer, users can improve images and photos through a neural network with no loss of quality and no unsightly large pixels.
The app is free, but you need to register and subscribe to access all its features.
Price: photo enhancement — free. Unlocking all features — from ₽449 a week or ₽2,490 a year.
Cutout.Pro
The last tool in our roundup for improving photo quality. It can remove unwanted objects and the background from photos, as well as generate a new background from a text description the user gives the bot.A convenient interface, clear navigation, and Russian language support make editing graphics and images through this tool a pleasant experience.
Price: 5 photos — free. Subscription — from $5.
Some of these tools also let you generate photos by chatting with a bot. But this feature often produces low-quality results, especially compared to the neural network called Midjourney. So we recommend using these tools strictly for improving the quality of existing images and photos. And if you actually need to generate content, welcome to Midjourney. We wrote a separate article about how to use that service — you can read it here.
One of the most talked-about upscalers among professionals in 2025–2026. Magnific AI doesn't just increase resolution — it adds realistic detail, so skin, textures, and hair look natural instead of blurry. The interface is in English. Popular among photographers and designers.
Price: from $39/month. There's no free plan, but there is a trial period.
Adobe Firefly
An Adobe tool built into Photoshop and also available online through a browser. It can improve image quality, remove objects, fill in a background from a description, and generate illustrations. For anyone already working within the Adobe ecosystem, this is the most convenient option — no need to switch between different tools.
Price: basic features are included with an Adobe Creative Cloud subscription. Limited free access is available online.
How to bring AI into marketing
For the past five years, there's been ongoing anxiety online that neural networks will soon replace human specialists. Copywriters, designers, analysts, marketers — all of them supposedly about to be pushed out by AI bots. Fair enough — they draw pictures, write text, develop strategy. They can do it all, and cheaply too. Sounds like the perfect candidate, right?
We're here to put your mind at ease. AI is still a long way from being able to do everything a human does, quickly and well. For now, AI can only be an assistant to specialists, not a competitor. Here's how artificial intelligence can help in the marketing field.
Photos
If someone sends you an old photo or one taken on a phone for an ad campaign, and there's no time to reshoot it, go with AI processing. In the past, you'd need to find a Photoshop expert. Now it's enough to upload the photo and click a button. A couple of seconds — done. The same goes for removing an unwanted object or the background.
You can upload the finished illustrations straight into the Letteros media library and use them in email templates. The editor accepts PNG, JPG, and WebP — the same formats most neural networks output.
Illustrations for emails and posts
Neural networks are masters of creative work. Sometimes an idea comes up that's hard to pull off by hand because it takes a lot of resources or time. In cases like that, it's also worth trying AI.
Say you need an illustration of Marvel movie characters in the style of Hayao Miyazaki for a kids' toy ad. It's possible to draw this by hand, but it would take a long time. With a neural network, though, it's enough to write the right prompt and click a single button. A minute later, users get their first options, which can then be refined with more specific prompts.
We found an interesting case study of a major manufacturer teaming up with a neural network to create striking, vibrant photo content.
Yogurt maker EPICA generates fantastically vivid and unique images for its social media. Just look at these masterpieces.
The illustrations were created entirely by neural networks. The company uses several of them: the well-known MidJourney and DALL-E 2. This is a new, and quite budget-friendly, tier of top-quality content generation.
Video
Neural networks aren't just good at creating great illustrations for ad campaigns, social media, and emails — they can also help with video content. Some brands already have ads that were partially or fully created by neural networks. Here's an interesting example.
Coca-Cola released a new ad that combined classic footage shot by people with the capabilities of artificial intelligence. In the video, the company used Stable Diffusion technology to generate images.
Coca-Cola® Masterpiece
And here's direct proof that neural networks still can't work fully on their own without a human. A pizza ad video created entirely by neural networks.
Pepperoni Hug Spot — AI Made TV Commercial
It looks pretty warped and unsettling. You won't get far with an ad like that. But the technology for projects like this exists, and it can easily be used to benefit a business and save budget.
Text
With photos and video, it's clear — neural networks can handle it. What about text? Also pretty solid.
For now, ChatGPT remains the top contender for "text pro." The bot can skillfully generate short slogans and write posts. But in practice, ChatGPT's copy still needs human editing. The service can produce inconsistencies, sometimes jumps between ideas, or wanders off topic entirely. It also still can't reliably follow a brand's Tone of Voice. That keeps it from working "solo."
ChatGPT pairs great with copywriters and editors. It helps generate solid content ideas and build the foundation for compelling copy.
Read about using AI to write copy on our blog
Among all the case studies, we want to highlight one we found from Mindbox.
One of the company's clients generated all their trigger emails with ChatGPT. Preparing one email took 5 minutes instead of an hour. The client was based in the US, so they worked with the neural network in English.
Neural networks don't replace specialists — they take routine work off their plate. While the designer focuses on the concept, AI upscales resolution, removes backgrounds, and generates illustration options. Try starting with the free versions from this roundup — most tools don't require registration for the first few files.