Email editors are specialized tools or platforms designed for creating, editing, and sending emails. They provide various features that let users build attractive and functional templates without needing deep technical knowledge of HTML or CSS.
Types of editors
Editors can be classified by different criteria: functionality, method of editing templates, and target audience.
Visual (WYSIWYG)
These editors let users build templates using a drag-and-drop interface, which makes them simple and intuitive. Visual editors often include ready-made templates that can be easily customized.
HTML/CSS
Designed for users with web-development skills. Here you can create and edit emails using HTML and CSS code, giving you full control over the appearance and structure.
Hybrid
Combine the capabilities of visual editing and code editing, giving users a choice.
For automation
Integrated with marketing automation platforms, allowing you to create automated series (chains) and trigger-based emails based on user actions.
Mobile
Optimized for creating emails that display well on mobile devices. They often include functionality for previewing templates on different screens.
A/B testing platforms
Include tools for running A/B tests, letting marketers test different templates and determine which ones perform best.
Specialized for CRM and e-commerce
Integrated with CRM systems and e-commerce platforms. You can use customer data to create personalized messages.
The right editor to choose depends on your needs and your level of technical expertise. Visual editors are suited for quickly and easily creating emails, HTML/CSS editors for professionals who need full control, and hybrid editors for those who want to combine both approaches. Editors with automation features and integration with CRM systems and e-commerce platforms are especially useful for businesses building personalized email campaigns.
Popular email editors
Mail.ru Mail offers an email editor integrated into the Mail.ru platform. It's a convenient tool for users already familiar with the Mail.ru ecosystem, and includes basic features for creating and sending emails.
One of the most popular email marketing services. Its block-based email editor has a number of unique features that make it convenient and functional. The drag-and-drop feature lets you build templates by dragging in blocks of text, images, buttons, and other elements, making the process of creating messages easy to understand even for users with no design experience.
A popular email service available in Russia. It offers a convenient visual email editor with drag-and-drop elements, as well as templates and tools for segmentation and automation. A/B testing is also available.
A cloud-based marketing automation service. Its accessible editor includes all the necessary features for personalization and audience segmentation.
A platform for marketing automation and email campaigns that includes an email editor. Offers advanced features for segmentation and personalization, as well as integrations with CRM and other systems.
An international service, also available in Russia, with an intuitive visual editor, templates, and tools for automation and analytics.
The service includes a drag-and-drop editor, a large number of templates, and marketing automation tools.
How to choose an email editor
- Determine what goals you want to achieve with email marketing: regular informational newsletters, promotions and sales, automated email chains, or personalized offers.
- Assess your skills and your team's skills. Figure out whether you need a simple drag-and-drop tool with a large number of templates that requires no coding knowledge, or advanced HTML and CSS editing capabilities.
- Check whether the platform has the functionality you need.
- Find out whether there's a free plan or trial period, and which features are available on paid plans.
- Check whether the email editor integrates with the tools you already use.
- Evaluate the availability of support and educational materials.
- Read reviews from other users and check the service's overall reputation.
If you need simple tools, take a look at UniSender. For more advanced automation features and CRM integration, Mindbox or eSputnik would be a good fit. But whatever you choose, it's important to consider personalization, integration, and automation support in order to manage your email campaigns effectively.