Best Email Newsletter Services: A Roundup of Current Tools

77% of marketers report that email user activity has noticeably increased over the past year. Analysts predict that companies' email marketing revenue will grow to $11 billion by the end of 2023. Now is the perfect time to pay more attention to email marketing and make your company's emails even better with specialized services.

What is an email newsletter service and why do you need one

An email marketing service is a specialized platform for optimizing email campaigns. There are two types: ESP and CDP.

ESP platforms handle sending emails to your customer base. They let you create beautiful emails, track their performance, and automate the sending process itself.

CDP platforms help gather customer information from multiple sources and store it in one place. These services make it easy to analyze subscribers' personal data.

Both types of platforms work to help you improve communication with your customers.

ESP platforms: description, features, and pricing

Unisender

A Russian email marketing service with a convenient and user-friendly interface.

Features:

Launching campaigns: bulk, triggered, and transactional.
Analyzing email performance.
A/B testing.
Removing inactive users from the database.
Setting up an autoresponder.
Resending to users who didn't read the previous email.
Checking emails for spam.
Setting up an unsubscribe form.
Adapting emails for different devices.

Price: pay-per-email — ₽0.4 per email, bulk — from ₽92,000 for 1–500,000 emails.

Sendsay

Another Russian service for email, SMS, web push, and social media campaigns. A clean, intuitive interface that even beginners can easily navigate.

What it can do:

Setting up and launching campaigns.
Creating emails in the editor.
Segmenting your audience by various characteristics: location, gender, average purchase value, and buying habits.
Personalizing emails for each subscriber — the software automatically inserts the recipient's name.
Creating a form to collect contacts.
A/B testing.

Price: from ₽672 per month.

NotiSend

A service that lets you send emails for free to a customer base of up to 200 people.

How it helps:

Creating emails in the builder.
Testing templates in email clients.
Tracking email marketing trends via the service's dedicated library.
Setting up transactional email delivery.

Price: free for up to 200 subscribers, from ₽700 per month for more.

CDP platforms: description, features, and pricing

Mindbox

A customer data platform that lets you collect data from your website, POS systems, apps, call center, and advertising.

Features:

Creating a unified customer profile that stores all personal information.
Integration with various systems (CRM, POS, apps, wallets, and more).
Managing all communications from a single window (email, SMS, Viber, web and mobile push notifications, and chatbots).

Price: from ₽120,000 per month.